If you’re selling on Amazon through Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM), printing Amazon shipping labels is a critical step in the order fulfillment process. Whether you’re relying on Amazon’s logistics network or managing your own shipping, using accurate shipping labels ensures smooth delivery.
Benefits for Sellers and Customers on Amazon
Amazon offers competitive pricing for inventory and provides end-to-end solutions for both sellers and customers. With Amazon’s FBA service, sellers enjoy seamless order fulfillment, including warehousing, packaging, and shipping, allowing them to focus on growing their business. Meanwhile, customers benefit from fast and reliable shipping.
For FBM sellers, you have more control over warehousing and shipping, allowing greater flexibility and potentially higher profit margins. However, this method requires handling your own logistics, including packing and shipping the orders. Regardless of whether you choose FBA or FBM, you must print Amazon-compliant shipping labels for all your products.
Key Differences Between FBA and FBM Shipping
- Fulfillment by Amazon (FBA): Amazon handles the storage, packaging, and shipping of your products. Sellers may face additional fees but benefit from Prime-eligible listings and faster sales velocity.
- Fulfillment by Merchant (FBM): Sellers manage their own inventory, packaging, and shipping. This allows for greater flexibility but requires more work.
Step-by-Step Guide: How to Print Amazon Shipping Labels
Follow these steps to print shipping labels for your Amazon orders:
- Sign in to Amazon Seller Central
Visit Amazon Seller Central and log in with your seller credentials. - Navigate to “Manage Orders”
Click on the “Orders” tab and select the “Manage Orders” section to view all the orders that require shipping labels. - Select Orders for Label Printing
Choose the specific orders for which you need to generate shipping labels. You can select multiple orders by checking the boxes next to each order. - Click “Buy Shipping”
After selecting the orders, click on the “Buy Shipping” button. This will direct you to the shipping label creation page. - Confirm Shipping Details
Review and confirm the shipping details, including the recipient’s address and carrier options. - Set Label Preferences
Enter the necessary package details such as weight, dimensions, and delivery confirmation. Make sure to choose the correct shipping service, whether you’re using Amazon-partnered carriers or others. - Generate and Download Labels
After finalizing the settings, click the button to generate the shipping labels. A PDF file with the labels will be automatically downloaded. - Print the Shipping Labels
Open the PDF file and print it using a compatible printer. Make sure the label paper is loaded properly. - Attach the Labels
Cut or peel off the labels and securely affix them to the corresponding packages. Ensure that the barcode, recipient address, and tracking number are clearly visible. - Double-Check for Accuracy
Before shipping, verify that each label is attached to the correct package and all information is accurate.
Promotional Strategies to Boost Amazon Sales
Boosting your Amazon sales involves more than just fulfilling orders. Offering promotions and discounts can attract new customers and increase your conversion rate. Here are five effective promotional strategies:
- Limited-Time Flash Sales: Create urgency with short-term offers. Flash sales can quickly drive sales and create buzz around your product.
- Bundle Discounts: Encourage customers to buy more by offering discounted bundles. Pair related products and offer them at a reduced price.
- Social Media Exclusive Discounts: Reward your followers with discounts available only on social media platforms. This helps build brand loyalty and promotes your products outside Amazon.
- Subscription Discounts: Offer recurring discounts to customers who subscribe to regular purchases. This promotes repeat business and creates a steady revenue stream.
- Gamified Promotions: Make buying fun with interactive promotions. Offer prizes for customer actions like leaving a review or referring a friend.
Conclusion
Whether you’re using FBA or FBM, printing Amazon shipping labels is a straightforward but essential process. Follow this guide to ensure you print and attach labels correctly, making your order fulfillment process more efficient. Additionally, employing promotions like flash sales and bundle discounts can help you increase your visibility and sales on Amazon.
For any issues with label printing, consult Amazon Seller Support or refer to the official Amazon documentation.